If you missed it, one of the most explosive tech rivalries of 2026 just played out in Lagos. At Moment2026, hosted by Mainstack at Landmark Event Centre March 13-15, Selar reportedly placed branded billboards inside the conference venue—a bold guerrilla marketing move at a rival’s event. Then things escalated when Mainstack announced Selar’s former CMO, Milton Tutu, as their new CMO. Soon after, Selar’s CEO posted a viral thread claiming Milton was actually fired and suggesting the move was a coordinated PR play. What started as marketing quickly turned into a full creator-economy drama online, exposing tensions in Africa’s $30 billion creator economy where Selar (the 2016 incumbent with 2.2 million users and $26M in creator payouts) battles Mainstack (the 2022 upstart positioning as the “operating system” for African creators).