As the curtain falls on another year, Google unveils its highly anticipated annual “Year in Search” report, providing a comprehensive snapshot of the digital landscape and shedding light on the collective curiosity of Nigerians throughout 2023.
The report, a testament to the dynamic nature of online exploration, delves into the top searches that captivated the minds of Nigerians over the past twelve months. It offers a fascinating glimpse into the trends, topics, and individuals that captured the nation’s attention, reflecting the ever-evolving interests and concerns of the online community.
In this year’s compilation, Google highlights the diversity of queries, showcasing the multifaceted nature of the Nigerian digital experience. From trending news events and global phenomena to local cultural milestones and entertainment breakthroughs, the “Year in Search” report unravels the threads that weave the tapestry of Nigeria’s online landscape.
In Nigeria, this year’s “Year in Search” results reflect a pronounced surge in interest in the entertainment sector, with Mohbad and Hilda Baci emerging among the top three most searched Nigerian news.
The musical realm witnessed dynamic shifts as Nigerian singer Asake claimed the coveted position of the top-trending musician in searches conducted by Nigerians throughout the year. Notably, 19-year-old sensation Khaid secured the second spot on the list of top-trending musicians, underscoring the vibrant diversity within the country’s music scene.
In the realm of personalities, Nigerian actress Moyo Lawal took center stage as the most searched individual of the year, capturing the curiosity of digital audiences. She was closely followed by the prominent figures of Peter Obi and Oladips, who also commanded significant attention in the virtual space.
These search trends unveil the evolving interests and preferences of Nigerians, showcasing a dynamic cultural landscape where emerging talents, seasoned performers, and public figures captivate the nation’s collective curiosity. As the digital sphere continues to shape the way information is sought and consumed, the “Year in Search” results provide a fascinating lens into the topics and personalities that resonated most with the Nigerian online community in the past year.
Inquiries such as ‘What does fuel subsidy mean?’ ‘What is involved in an autopsy?’ ‘What is the significance of body count?’ ‘What caused Mohbad’s demise?,’ and ‘What does IDAN stand for?’ dominated the search queries this year.
Additional highly sought-after questions such as ‘Who emerged as the winner of the 2023 presidential election?’ ‘Who is Mohbad’s spouse?,’ and ‘Who is Hakimi?’ underscored the extensive use of Search by Nigerians to delve deeper into their areas of interest throughout 2023.
Full list of the trending searches in 2023:
Top 10 most searched Nigerian news
1. Mohbad
2. Nigeria National Elections 2023
3. Hilda Baci
4. Mr. Ibu
5. Simon Ekpa
6. Ministerial list
7. Seun Kuti
8. Fuel Subsidy
9. Tribunal judgement
10. Yemi Cardoso
Most Searched People
1. Moyo Lawal
2. Peter Obi
3. Oladips
4. Hilda Baci
5. Mudryk
6. Mr. Ibu
7. Simon Ekpa
8. Sam Larry
9. Anita Brown
10. Esther Raphael
Most Searched International News
1. Inter miami
2. Al Nassir
3. Ballon d’or 2023
4. war in Isreal and Gaza
5. Gabon Coup
6. Turkey earthquake
7. Brazil Flood
8. war in Sudan
9. Submarine Implosion
10. Wagner Group
Most Searched Loss
1. Mohbad
2. Murphy Afolabi
3. Saint Obi
4. Christian Atsu
5. AKA
6. Bray Wyatt
7. Don Brymo
8. Costa Titch
9. Tina Turna
10. Matthew Perry
Most Searched Actors
1. Moyo Lawal
2. Empress Njamah
3. Mr. Ibu
4. Nancy Isime
5. Yul Edochie
6. Bimbo Ademoye
7. Maurice Sam
8. Tobi Bakre
9. Ruth Kadiri
10. Olumide Oworu
Most Searched Athletes / Sportspeople
1. Mudryk
2. Hakimi
3. Declan Rice
4. Caicedo
5. Enzo Fernandez
6. Joao Felix
7. Onana
8. Kai Havertz
9. Mason Mount
10. Wout Weghorst
Most Searched Lyrics
1. Soso lyrics
2. Gwagwalada lyrics
3. Asiwaju lyrics
4. Lonely at the top lyrics
5. Won da mo lyrics
6. Party no dey stop lyrics
7. Sability lyrics
8. Carry me go lyrics
9. Tobechukwu lyrics
10. Reason Omah Lay lyrics
Most Searched Nigerian Singers
1. Asake
2. Khaid
3. Shallipopi
4. Seyi Vibez
5. Kizz Daniel
6. Portable
7. Spyro
8. Boy Spice
9. Odumodublvck
10. Ayra Starr
Most Searched Movies
1. Gangs of Lagos
2. Jagun Jagun
3. Extraction 2
4. Oppenheimer
5. Barbie movie
6. Fast X
7. John Wick 4
8. Blue Beetle
9. Creed 3
10. Heart of Stone
Most Searched Video Series
1. Shanty Town
2. Alchemy of souls
3. alchemy of souls Season 2
4. Big Brother Titans
5. Top Boy
6. Far from home
7. Gen V
8. Wura
9. Sex Life
10. King the Land
Most Searched Mobile Devices
1. Iphone 15
2. Tecno Spark 10 pro
3. Tecno Camon 20
4. Tecno Spark 10
5. Infinix Hot 30i
6. Redmi Note 12
7. Itel a70
8. Itel a40
9. Infinix note 30 pro
10. Infinix Smart 8
Most Searched Songs
1. Lonely at the top – Asake
2. Reason – Omah Lay
3. My G – Kizz Daniel
4. Who is your guy – Spyro ft Tiwa Savage
5. Terminator – KIng Promise
6. Sability – Ayra Starr
7. Asiwaju – Ruga
8. Carry me go – Khalid ft Boy Spyce
9. Ojapiano – KCee
10. Rich till i die – Kizz Daniel
Most Searched ‘What is …’
1. What is fuel subsidy
2. What is the meaning of Idan
3. What is autopsy
4. What is the meaning of Idan in Yoruba
5. What is the cause of Mohbad’s death
6. What is the meaning of body count
7. What is the national flower of Nigeria
8. What is BVAS
9. What is Bell’s Palsy
10. What is Cryptic pregnancy
Most Searched ‘Who Is..’
1. Who is the winner of 2023 presidential election
2. Who is Mohbad’s wife
3. Who is the governor of Kano state
4. Who is Chelsea’s new coach
5. Who is Hilda Baci
6. Who is Sam Larry
7. Who is Simon Ekpa
8. Who is the governor of Osun State
9. Who is Hakimi
10. Who is the winner of bbn all stars 2023
