The motorcycle-taxi-hailing company, SafeBoda, is set to resume operations in Kenya after a three-year absence.
The startup, known for its efforts to professionalize the Kenyan boda boda industry (local motorcycle taxis), withdrew from the Kenyan market in November 2020, citing operational challenges and sustainability issues in the wake of the COVID-19 pandemic.
In a recent social media post on Monday, SafeBoda officially declared its comeback to Kenya, accompanied by a countdown timer on its website leading up to February 5th.
Following its departure from the Kenyan market, SafeBoda made a strategic decision in late 2022 to exit Nigeria as well. This move was part of the company’s broader strategy to concentrate its efforts and resources on Uganda, which stands as its largest and sole remaining market since its inception in 2015.
The startup cited unprofitable operations as the primary reason for discontinuing its services in Nigeria. The challenging economic landscape and operational dynamics in the country contributed to this decision.
Despite these adjustments in its market presence, SafeBoda remains a notable player in the ride-hailing industry, particularly in Uganda. The company’s commitment to focusing on its strengths and optimizing its operations in Uganda aligns with its long-term sustainability goals.
SafeBoda boasts a robust support network from various investors, showcasing a diverse and influential group. Notable backers include industry giants such as Google, Go-Ventures (GoJek), Allianz X, Unbound, the Shell Foundation, and Transsion Holdings.
