South African company Ratality, a leading provider of revenue management optimization software for ground travel operators, has recently been acquired by Busbud, a Canada-based global ground travel booking platform.
Founded in 2017, Ratality has garnered acclaim for its cloud-based software solutions, empowering ground transportation operators to efficiently manage their operations and optimize revenues. Offering a comprehensive suite of solutions catering to buses, coaches, ferries, charters, tours, transfers, and various other modes of ground transportation, Ratality’s offerings are renowned for their seamless integration and robust functionality.
At the core of Ratality’s offerings lie fully integrated, multi-modal management solutions, empowering operators with advanced tools such as demand forecasting, dynamic pricing, revenue management, and fleet management, among other sought-after features. This holistic approach enables operators to streamline their operations, enhance efficiency, and maximize profitability.
The strategic acquisition by Busbud, a prominent player in the global mobility landscape, marks a significant milestone for both companies. With its extensive marketplace facilitating intercity bus and train bookings across over three million routes in more than 80 countries, Busbud is poised to leverage Ratality’s expertise to augment its business suite significantly.
The integration of Ratality’s specialized capabilities into Busbud’s platform promises to revolutionize the ground travel industry. By incorporating advanced features such as demand forecasting, dynamic pricing, fleet and driver management, as well as solutions tailored for the charter and rentals sector, Busbud aims to offer a comprehensive solution that addresses the evolving needs of operators worldwide.
Uniting with Busbud expands the reach of our platform to bus operators around the world.
Arend de Waal, CEO and co-founder of Ratality
Arend de Waal, CEO and co-founder of Ratality expresses optimism about the partnership, emphasizing the potential for synergies between the two companies. “Uniting with Busbud expands the reach of our platform to bus operators around the world,” he remarks. “Our innovative revenue management solutions have already delivered tangible results across various travel sectors, and we are excited to unlock new opportunities for bus operators, driving revenue and operational efficiency.”
Read also: Kenyan BuuPass buys QuickBus to expand in Nigeria, SA.
LP Maurice, CEO, and co-founder of Busbud, echoes this sentiment, highlighting the strategic significance of integrating Ratality’s capabilities into Busbud’s B2B offering. “The addition of Ratality’s expertise represents a key enhancement to our platform,” he notes. “We are committed to empowering our operator partners with cutting-edge tools and technologies, and the integration of Ratality’s solutions further underscores our dedication to driving success within the ground travel industry.”
As the partnership between Ratality and Busbud unfolds, both companies are poised to embark on a new chapter of innovation and growth, ushering in a transformative era for ground travel operators worldwide. With a shared commitment to excellence and a relentless focus on customer success, the collaboration between Ratality and Busbud promises to deliver unparalleled value to operators and travelers alike for years to come.
