Kenyan influencer marketing platform Wowzi has partnered with Mastercard and Masria Digital Payments (MDP) in a significant US$2.04 million deal. This partnership aims to revolutionize the financial management landscape for content creators through innovative digital card solutions.
Wowzi, founded in 2020 by Brian Mogeni, Mike Otieno, and Dr. Hassan Bashir, has developed a self-serve online platform that enables brands of all sizes and industries to create and manage extensive, distributed messaging campaigns. These campaigns leverage thousands of real, everyday customers and fans who are paid to provide authentic endorsements online for the products they already love. This approach has allowed Wowzi to build a robust and trusted network of content creators who deliver genuine and effective marketing messages.
The well-backed startup has now signed a five-year deal with Mastercard and MDP, which will provide Wowzi content creators with access to a range of digital card benefits. Leveraging MDP’s expertise in digital payments, these cards are designed to offer content creators a seamless and secure user experience, simplifying both online and offline transactions. The partnership is set to enhance the financial empowerment of content creators by providing them with tools to better manage their earnings and expenses.
Mike Otieno, co-founder of Wowzi, expressed the company’s vision: “Our journey has always been driven by the belief that content creators are the heartbeat of the digital age. This strategic partnership with Mastercard and MDP represents a pivotal moment in our mission to empower these creators. Innovation is at the core of our values, and we recognize that the influencer and creator market is underserved when it comes to payment solutions.”
He added, “We are dedicated to being at the forefront of technology solutions that cater to the unique needs of content creators. This collaboration allows us to not only address those needs but to set new standards in financial empowerment, security, and convenience for our valued community.”
With this partnership, Wowzi is poised to further enhance its platform and services, providing creators with not just marketing opportunities but also comprehensive financial solutions. The digital card benefits include easy access to earnings, improved financial tracking, and secure transactions, which are crucial for the growing number of digital content creators who rely on timely and reliable payments.
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This collaboration between Wowzi, Mastercard, and MDP signifies a step forward in addressing the financial challenges faced by content creators in the digital age. It highlights the importance of tailored financial products for this unique market segment, ensuring that influencers and creators can focus on what they do best—creating engaging content—while having peace of mind regarding their financial management.
As Wowzi continues to innovate and expand its reach, the partnership with Mastercard and MDP underscores its commitment to empowering content creators with the tools and resources they need to thrive in the digital economy. This move not only benefits the creators but also strengthens Wowzi’s position as a leader in the influencer marketing space.
