Brotinni, the Egyptian food-tech startup transforming the meat and poultry industry, has secured an additional round of funding from Entlaq, bringing it closer to its goal of expanding both domestically and internationally.
This new investment builds on Brotinni’s successful $600,000 seed round in late 2022, accelerating the company’s expansion plans within Egypt and beyond.
Founded by Dalia Abou Omar and established in 2020, Brotinni has redefined the meat and poultry sector with its innovative “dark butchery” model. The company provides a unique platform that delivers hand-cut, farm-sourced, and vacuum-sealed fresh meat and poultry directly to customers’ doorsteps. Brotinni therefore demonstrates its dedication to quality by offering flash-frozen, ready-to-cook options that provide exceptional convenience and freshness.
This model not only ensures premium quality but also meets modern consumer demands for efficiency and reliability. Brotinni’s dedicated fleet guarantees swift, dependable delivery, addressing the growing need for high-quality meat in a digital age.
Entlaq, a Cairo-based entrepreneurship support firm, has now acquired a stake in Brotinni, offering crucial financial backing and strategic expertise to propel the company’s regional growth. This investment moreover aligns with Entlaq’s mission to foster technological innovation and sustainability within Egypt’s food sector. By supporting Brotinni, Entlaq strengthens the startup’s position as a key player in advancing sustainable and efficient food distribution across the region.
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Furthermore, with this latest funding from Entlaq, Brotinni is set to enhance its operational capabilities, optimize its newly launched Cairo warehouse, and expand its reach throughout the Middle East and North Africa. The introduction of the region’s first dark butchery warehouse will streamline product flow and expedite delivery times, enabling Brotinni to scale more effectively.
Brotinni’s commitment to sustainability shines through its use of green technology to extend product shelf life, establishing the company as a leader in eco-friendly food solutions. By integrating these innovations, Brotinni not only addresses modern consumer needs but also contributes to the broader regional movement towards food sustainability.
As Brotinni continues to grow, its strategy will focus on refining its product offerings and tapping into new regional markets. This new funding from Entlaq represents a critical milestone in Brotinni’s growth journey, positioning the startup to become a dominant force in the MENA food-tech landscape.
