Egyptian social commerce startup Taager has raised a $6.75 million pre-Series B funding round to accelerate its expansion across the MENA region and advance its technical capabilities. This investment marks a significant milestone in Taager’s journey as it continues to revolutionize social e-commerce for online sellers and traders.
Founded in December 2019, Taager provides online sellers with a comprehensive suite of backend and operational services, including logistics, storage, and shipping infrastructure. Through its AI-powered platform, the company seamlessly connects sellers with wholesalers, enabling them to start and scale their businesses with minimal risk.
By leveraging data science and AI, Taager ensures a transparent pricing structure and an optimized product selection process, allowing social sellers to focus entirely on growing their business while Taager handles end-to-end operations.
Expanding Footprint Across MENA
Currently, Taager operates in Egypt, the UAE, and Saudi Arabia and recently expanded into Iraq. So far, it has empowered over 45,000 online sellers, and with this latest round of funding, it is now gearing up for further growth.
The oversubscribed pre-Series B round was led by Africa-focused tech growth fund Norrsken22, with participation from Endeavor Catalyst and Beltone VC. Existing investors, including 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital, also contributed.
This fresh investment will allow Taager to:
✔ Enhance its AI-driven data insights to better support social sellers.
✔ Expand its product selection, giving sellers access to a broader range of inventory.
✔ Scale its team to drive operational excellence and market expansion.
Poised for Rapid Growth
According to Mohamed Elhorishy, co-founder and CEO of Taager, the company has spent the last five years building social commerce fundamentals from the ground up. Now, with a more capital-efficient, scalable model and improved unit economics, Taager is ready to scale fivefold within the next few years.
Read also: ToumAI Raises €1M to Revolutionize Customer Experience with AI.
“We have refined our business, becoming more efficient and scalable. Now it’s time to grow. This funding will help us unlock the next phase of our journey and bring more entrepreneurs into the digital economy,” he said.
Nivesh Pather, principal at Norrsken22, emphasized that Taager is redefining e-commerce in MENA by equipping thousands of entrepreneurs with the tools, insights, and infrastructure to launch and scale their businesses profitably.
“This team has demonstrated exceptional execution, successfully expanding into multiple markets, including Saudi Arabia. We are excited to partner with Mohamed and his team as they enter the next phase of growth,” he added.
Finally, with this funding, Taager is set to solidify its leadership in social commerce, driving innovation and empowering more entrepreneurs across the MENA region.
