Terragon, a forefront player in data analytics and marketing cloud solutions, has introduced groundbreaking customer data software in Africa. In a strategic move to enhance personalized brand experiences, the company has entered into a partnership with a prominent Nigerian brewer.
The proprietary software, driven by cutting-edge data science and machine learning, empowers fast-moving consumer goods (FMCG) brands to precisely target audiences across diverse channels and devices. This innovative solution not only enriches customer experiences but also provides valuable insights into hard-to-access consumer data.
Terragon has evolved from its origins as a mobile ad network and digital media agency into an enterprise software business. Leveraging artificial intelligence and data science, the company is dedicated to delivering scalable connections tailored for mobile-first markets.
Our journey and past experiences equip us with the assets and competencies required by a highly differentiated data analytics company. In an era where virtually everyone has a computer in their pocket, we’ve developed a software-driven product offering leading brands an enterprise tool for real-time identification, engagement, interaction, and measurement of customer activities.
Elo Umeh, CEO of Terragon Group
Elo Umeh, CEO of Terragon Group, shed light on the nature of the partnership, stating, “Our journey and past experiences equip us with the assets and competencies required by a highly differentiated data analytics company. In an era where virtually everyone has a computer in their pocket, we’ve developed a software-driven product offering leading brands an enterprise tool for real-time identification, engagement, interaction, and measurement of customer activities.”
Umeh emphasized that the collaboration with the brewing industry aligns with the significant market potential for beer consumption in Nigeria, one of Africa’s top ten beer-drinking countries. The partnership aims to address questions of identity, needs, and motivation for customer-centric brands, both in the online and offline realms.
As consumer brands contend with fast-evolving social behavior, Terragon’s CEO highlighted the importance of deep, personalized insights to enhance customer experiences. Terragon’s proprietary software stack, developed after extensive research in Nigeria and India, fills a crucial gap by offering deep, personalized insights, positioning the company as a leader in the Nigerian data landscape. Patents have been filed for this innovative software stack.
