Egyptian startup OneOrder, a pioneering tech-enabled supplier and wholesale distributor for the food and beverage industry, is poised for a significant expansion into the Gulf Cooperation Council (GCC) region following a successful US$16 million Series A equity and debt round of funding.
Founded by CEO Tamer Amer and CTO Karim Maurice, OneOrder is revolutionizing the food and beverage supply chain by offering a seamless and efficient solution. Through its innovative platform, the company provides the industry with a reliable and timely supply of high-quality goods, complete with embedded financing, all while maintaining a consistent pricing structure. This alleviates the complexities of managing multiple suppliers on a daily basis, empowering businesses with a streamlined approach to procurement through a single, user-friendly application.
Since its inception in February 2022, marked by a noteworthy US$1 million fundraising, OneOrder has experienced remarkable growth. With over 1,300 customers already onboard, the company’s web-based platform and mobile application facilitate the online ordering and delivery of an extensive range of stock-keeping units (SKUs), totaling more than 700.
Following a successful US$3 million seed round in December 2022, OneOrder has now secured a substantial US$16 million Series A round led by previous investor Delivery Hero Ventures. This round also saw participation from notable investors such as Norrsken22, alongside existing supporters Nclude and A15. The infusion of capital will fuel OneOrder’s expansion into the GCC region, encompassing Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE), slated for later this year.
CEO Tamer Amer elucidates the pressing challenges faced by the industry, stating, “Like many supply chains across Africa and the MENA region, HoReCa is extremely fragmented and relies on manual processes involving multiple stakeholders.” He highlights the inefficiencies resulting from limited price transparency, inadequate access to quality SKUs, high wastage, storage costs, and restricted financing options for business growth.
Read also: Egyptian financial technology company MNZL secures $3.5 million funding.
Amer underscores OneOrder’s comprehensive approach to revolutionizing the supply chain, emphasizing its role as a one-stop-shop solution. By strategically locating warehouses and offering a vast array of ingredients, OneOrder optimizes operations and eliminates the disruptions caused by multiple supplier interactions.
Looking ahead, OneOrder is eager to expand into the GCC market, enhance financing solutions for customers, and further enhance its platform capabilities. The company has recently implemented an innovative AI-assisted system, resulting in significant time and cost savings for customers. As part of its growth strategy, OneOrder is actively recruiting talent in AI and related fields to drive further innovation.
Brendon Blacker, Managing Partner at Delivery Hero Ventures, expresses enthusiasm for leading OneOrder’s Series A round, emphasizing the company’s transformative impact on the MENA region’s HoReCa supply chain. He anticipates that this investment will enable OneOrder to extend its value proposition across a broader geographic footprint, replicating the success achieved in Egypt.
