Adeife Adeoye is a dynamic and passionate advocate for women’s empowerment, dedicating her career to supporting and uplifting women in various aspects of their lives. As a social media strategist, content creator, YouTuber, and entrepreneur, she channels her creativity and expertise into crafting content that resonates with women, guiding them on their journey to financial independence and career success.
Adeife’s commitment to women’s development is reflected in the content she creates, which focuses on providing practical advice and insights that help women level up in their finances, careers, and overall personal growth. She understands the unique challenges women face and is driven by a desire to see them succeed in all areas of life.
In her professional work, Adeife works with B2C SaaS and AI startups, to increase Monthly Recurring Revenue (MRR) and boost sign-ups through organic content on platforms like TikTok and Instagram. Her approach is tailored to the specific needs of each client, ensuring that the content she creates not only engages audiences but also drives tangible business results.
Through her multifaceted career, Adeife has positioned herself as a leading voice in the digital space, particularly in the areas of women’s empowerment and social media strategy.
In this exclusive conversation, she shares her strategy and the process of creating low-fi engaging content that everyone can relate to.
Can we get to know you?
Hi, my name is Adeife. I’m a social media strategist, content creator, YouTuber, and entrepreneur. I’m deeply passionate about empowering women, especially in their personal development and career. My content is designed specifically to help women level up in areas like money management, finances, and professional growth.
In my business, I focus on working with B2C SaaS and AI startups. I help these companies increase their Monthly Recurring Revenue (MRR) and sign-ups by creating engaging and effective organic content on platforms like TikTok and Instagram.
Can you share a bit about your background and what led you to become a social media strategist and content creator?
I started working when I was 16, beginning my journey as a freelance content writer. In 2017, I officially entered the marketing world, focusing on content writing. By 2022, I transitioned into B2B SaaS content writing, gaining valuable experience in that niche.
Around the same time, I started creating content by accident. I was just sharing things casually, and one of my posts unexpectedly went viral. That moment sparked my interest in content creation, and I began to realize how much I enjoyed it. By 2023, I discovered a deep passion for social media—it felt like a safe space for me, even though content creation can be stressful.
In 2024, I made a decisive shift in my career. I chose to leave content writing behind and focus entirely on social media strategy, something I had already been doing informally for brands. I realized that by creating content, I was naturally helping B2C brands grow their sign-ups and increase their MRR. So, I decided to take the plunge and make social media strategy my full-time focus. That’s been my journey—starting in 2017 with content writing, transitioning into content creation in 2022, and ultimately pivoting to social media strategy in 2024, where I’m now fully dedicated to what I love.
Do you have a mentor, or someone you look up to in your in your industry?
I wouldn’t say I have a mentor, but there are definitely content creators I really admire. I don’t have a mentor yet, although I’m working on finding one. However, there are a few people whose content I really look up to. I’ve even created content about this before, highlighting how much I appreciate their work. So, while I wouldn’t call them mentors, I definitely draw inspiration from their content and aspire to create on a similar level.
Tea or Coffee. How do you take it?
I think I prefer coffee. As Nigerians, we often refer to Milo and Bournvita as ‘tea,’ but I know that’s not the same thing. You could say chocolate drinks would have sufficed, but since you mentioned tea, I get the context.
How do you approach developing a social media strategy for your client or personal brand?
When it comes to social media strategy, I believe it all begins with a deep understanding of the product. Many people start with content, but I focus on knowing every detail of the product—how it works, how it benefits customers, and even using it myself. Once I have that foundation, I move on to understanding the audience through direct customer research and insights from customer-facing teams.
This helps avoid the common mistake of creating content that marketers think will work, rather than what the audience actually wants. After aligning with both the product and audience, I tie content creation directly to business goals, ensuring that our efforts drive measurable outcomes like increasing signups. From there, I move into ideation, planning, scripting, and production, always keeping the strategy aligned with the company’s objectives.
What type of content resonates most with your audience, and how do you determine this?
As a content creator, I’ve noticed that my audience really responds well to educational content, so I focus on creating edu-lifestyle content—a mix of education and lifestyle. I discovered this by simply creating and sharing content. When I first started, I wasn’t overthinking what my audience might want; I just created and put it out there. The content that performed well showed me what my audience liked, and I began replicating that style. It’s all about experimenting and learning from the results.
Can you share your process of brainstorming and creating engaging content?
Okay, cool. So I think I’ve already answered the question, Once you grasp the product and understand the audience, generating content ideas becomes much easier. When you know what your audience is searching for and what they like to see, brainstorming content ideas aligns naturally with these insights.
Skipping these initial steps can make content creation more challenging. After extensive content creation and analysis, I now know exactly what my audience wants. This process involves months of testing, analyzing analytics, and refining content strategies. The same approach applies when working with brands: understanding both the product and the audience simplifies the ideation process.
So what role do collaborations and partnerships play in your growth strategy?
I wouldn’t say I’m a major collaborator at this point. I haven’t had many opportunities to collaborate with others. Despite being a strong advocate for collaboration, my content style leans more toward solo efforts. As an ambivert with a more introverted side, I find it challenging to put myself out there and meet new people. This has led to a preference for working independently. Because of this, I can’t speak to how collaboration might impact my growth strategy, as my work has predominantly been a solo endeavor.
What are some common challenges you face as a social media strategist and content creator, and how do you overcome them?
One of the biggest challenges I face as a content creator is the sheer difficulty of creating content. Many people think it’s easy, but once it becomes a job with daily deadlines, it’s incredibly demanding. Consistency is crucial, and maintaining it is tough. To manage this, I delegate tasks—like having a video assistant who helps with content ideation—so I can produce content more efficiently.
Another significant challenge is dealing with backlash on social media. No matter what you do, there will always be criticism. As a woman discussing topics related to careers and finances, I face considerable negativity. Handling these issues while staying motivated is a constant struggle, but they are part of the journey of content creation.
So can you share a particular successful campaign or strategy you have implemented and what you learned from it?
One of the most notable successes in my career was my work with CreditCliq, a B2C FinTech brand helping Nigerians access their credit scores. I spearheaded a video campaign that achieved over 20,000 sign-ups in less than 90 days.
From this experience, I learned that Lo-Fi content often outperforms Hi-Fi content. Lo-Fi, or low-fidelity content, is simple and unpolished, while Hi-Fi content involves high production value and extensive editing. Brands often focus on creating high-quality, polished content, but audiences today are increasingly averse to overtly commercial, high-production ads.
They tend to respond better to authentic, low-fidelity content that feels more genuine. With Credit Click, I opted for straightforward, homegrown videos that engaged viewers by offering valuable information in an accessible way. This approach resonated with the audience, proving more effective than traditional, high-end advertisements.
How do you handle negative feedback or social media crises?
Last month, I faced some intense backlash that was so overwhelming I had to seek therapy. It was a challenging time, and even though I tried to ignore the negativity, it eventually took a toll. This month, I’ve been trying to stay away from it, but I did have a moment where I vented on social media.
Handling backlash is tough. I usually try to ignore it and remind myself that the opinions of strangers who don’t know me personally don’t define my worth. Therapy has been a crucial part of my strategy, as it helps me process the negative feedback and stay grounded. Words can have a significant impact, and even if you think you’re unaffected, repeated criticism can eventually wear you down.
For anyone in the public eye, especially content creators, I highly recommend therapy. It’s essential for maintaining mental well-being. In Nigeria, where interpretations of your words can vary greatly, it’s even more challenging. People might misinterpret what you say or lash out, and it can feel very personal. For me, limiting my social media presence helps, but for those who need to be active online, it’s important to have strategies in place to cope with negativity and maintain your mental health.
Okay, so what tech gadgets you cannot do without, and why?
I rely heavily on my laptop and phone. For applications, Google Meet and Gmail are indispensable for communication. I also can’t do without CapCut for video editing.
Who is your biggest influence in social media and creator economy space?
I’m really inspired by Dan Koe; his content is exceptional. I’m obsessed with his approach to teaching creators how to productize themselves and build a successful solo business. While I admire other figures, they aren’t in the content creator space.
For those starting out in social media strategy and personal branding, my advice is to “walk the walk.” Many aspiring social media managers focus too much on certifications and courses, which often only repeat basic advice like checking analytics. The real learning happens through hands-on experience. To truly understand social media strategy, you need to actively engage with the platforms yourself. It’s a no-brainer: immerse yourself in social media to grasp how it works.
What is your most expensive piece of tech gadget at the moment?
I would say, my laptop, phone, and my light.
If you could switch social media accounts with any celebrity for a day, who would it be and what would you post?
I think Courtney Johnson is a great example; she creates fantastic career content on TikTok and LinkedIn. I’d focus on posting regular day-in-the-life content, which I don’t often see in her posts. I’d also include more general lifestyle content.
What’s the popular misconception people have about working on social media?
That it is easy, and that anybody can do it.
What book, podcast, or content has had a significant impact on your career?
I would recommend Change Your Paradigm, Change Your Life by Bob Proctor. Although it’s not a career-focused book, it delves into spirituality and new-age concepts. It has had a profound impact on my life, broadening my perspective and opening my mind to many new ideas.
How do you stay motivated and inspired in your work?
Claiming that I’m always motivated would be untrue. In reality, it often comes down to discipline. Motivation can be fleeting and unreliable, but discipline is what keeps me going. It’s about committing to the task at hand and pushing through even when enthusiasm wanes. So, while motivation might spark the initial drive, it’s the discipline that ensures I stay consistent and continue to meet my goals.
It’s a pleasure talking to you.
Thank you and it’s a pleasure doing this as well.
