In a groundbreaking collaboration, AMAKA is teaming up with global tech giant Sony to launch an exciting initiative at Sony’s AlphaFest Lagos 2024. The centerpiece of this partnership is the #PitchIT competition, designed to celebrate and amplify Nigerian creativity under the theme, “Art Connects.”
The event will bring together innovative minds from across Nigeria, challenging participants to pitch their unique campaign ideas that redefine creativity and storytelling. The theme underscores the power of art to transcend boundaries, connect diverse perspectives, and foster authentic narratives.
The Opportunity of a Lifetime
The #PitchIT competition offers more than just a platform to showcase creative ideas; it is a career-defining opportunity for aspiring storytellers and innovators. Contestants will present their ideas to a distinguished panel of judges comprising Sony executives and AMAKA representatives.
The stakes are high: the winner will receive a grand prize of over ₦1,000,000 and the incredible opportunity to have their campaign idea commissioned by Sony. This collaboration promises to merge global expertise with local talent, producing groundbreaking projects that showcase Nigerian ingenuity on an international stage.
Why This Matters
Speaking about the event, representatives from AMAKA emphasized the importance of fostering platforms that elevate untold African stories. “We’re thrilled to partner with Sony for #PitchIT. This isn’t just about rewarding creativity; it’s about encouraging bold perspectives and ensuring Nigerian voices resonate globally,” an AMAKA Studio spokesperson said.
Read also: Behind the Scenes with AMAKA Studio: A Conversation with Adaora Oramah.
Sony, known for its cutting-edge technology and dedication to supporting creative communities, sees AlphaFest Lagos 2024 as an opportunity to strengthen its ties with Nigeria’s vibrant artistic ecosystem. “With #PitchIT, we’re looking to discover ideas that push boundaries, celebrate individuality, and truly showcase the essence of Nigeria,” a Sony representative added.
Event Highlights
- Theme: Art Connects
- Competition: Pitch ideas to Sony and AMAKA judges.
- Prize: ₦1,000,000+ and a commissioned campaign with Sony.
- Location: AlphaFest Lagos 2024.
AlphaFest Lagos 2024, Sony’s flagship event for photography, videography, and creative technology enthusiasts, will also feature workshops, exhibitions, and networking opportunities, making it a must-attend event for innovators and visionaries alike.
Call to Action
If you’re a Nigerian creative with an idea that redefines artistry and storytelling, this is your chance to shine. Mark your calendar, prepare your pitch, and get ready to make history at #PitchIT!
Applications are open now. Stay tuned for more updates by following Sony and AMAKA on social media.
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