Egypt’s Fincart Secures Pre-Seed Funding to Enhance Logistics for SMBs.

Mostafa Elmasry and Nihal Ali Fincart Co-founders.

Fincart, an Egyptian startup focused on helping e-commerce SMBs improve shipping efficiency and unlock working capital, has successfully closed an undisclosed pre-seed funding round to scale its operations and enhance its technology platform.

The funding round was led by Plus VC, with participation from prominent regional and international investors, including Plug and Play, Orbit Startups, Jedar Capital, and other undisclosed investors. The newly secured capital will be instrumental in strengthening Fincart’s technology infrastructure, expanding its courier network, and supporting the rapidly growing e-commerce ecosystem in Africa and the Middle East.

Addressing a Major Bottleneck in E-Commerce Logistics

Founded in 2023 by Mostafa Elmasry and Nihal Ali, Fincart aims to solve a persistent challenge faced by e-commerce small and medium-sized businesses (SMBs): unreliable shipping and limited access to working capital.

Many online sellers in emerging markets struggle with inefficient delivery services that slow down business growth and create cash flow constraints. Fincart’s solution integrates shipping optimization and financial tools, enabling e-commerce SMBs to:

  • Access affordable and efficient delivery services, reducing delays and failed deliveries.
  • Optimize logistics operations, ensuring better tracking, reliability, and cost-effectiveness.
  • Unlock working capital, allowing merchants to reinvest in inventory, marketing, and business growth.

By streamlining logistics and financial accessibility, Fincart empowers online sellers to scale faster and compete effectively in the digital marketplace.

A Vote of Confidence from Strategic Investors

The successful funding round underscores investor confidence in Fincart’s vision and market potential. The participation of top-tier investors such as Plug and Play and Orbit Startups—both known for backing high-impact startups—highlights the growing demand for innovative logistics and fintech solutions in emerging markets.

In a statement, Mostafa Elmasry, co-founder and CEO of Fincart, expressed excitement about the investment, emphasizing its significance for the company’s future growth.

“We are thrilled to be backed by such esteemed and astute investors who not only provide capital but also bring vast strategic experience in the region. Closing this round is a milestone achievement that underscores the immense potential of our market and the confidence our investors have placed in our vision to redefine e-commerce logistics in the region.”

The funding will enable Fincart to accelerate product development, expand its courier network, and forge partnerships with more e-commerce businesses in Egypt and beyond.

Scaling for the Future: Expansion Plans and Market Potential

With Africa and the Middle East’s e-commerce sector experiencing rapid growth, logistics and financing solutions like Fincart’s are becoming increasingly critical. According to industry reports, the e-commerce market in the MENA region is projected to surpass $50 billion by 2025, fueled by rising internet penetration, digital payment adoption, and growing consumer demand for online shopping.

Fincart’s long-term strategy involves:

  • Enhancing its technology stack to provide real-time shipping analytics, automated delivery tracking, and seamless financial services integration.
  • Expanding its courier network to cover more regions and improve last-mile delivery efficiency.
  • Partnering with more e-commerce platforms to embed its solutions directly into sellers’ workflows.

The startup’s innovative approach combines logistics optimization with embedded finance, creating a holistic solution for online businesses struggling with delivery inefficiencies and cash flow gaps.

Fincart’s pre-seed funding marks an important milestone for the Egyptian startup and signals growing investor interest in logistics-focused fintech solutions for e-commerce. The company’s rapid scaling positions it to transform e-commerce logistics in Africa and the Middle East.

With a strong investor backing, a clear strategic roadmap, and a rapidly growing market, Fincart is well-positioned to become a key player in revolutionizing last-mile delivery and financial accessibility for online sellers across emerging markets.

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