Moroccan B2B retail-tech startup Z has successfully raised $1.05 million in seed funding to drive technological innovation, expand its product catalog, and prepare for significant scaling efforts. This funding round was led by local venture capital firms, including MNF Ventures, Witamax, Cash Plus Ventures, and Kalys Ventures, reinforcing the growing investor confidence in Morocco’s B2B e-commerce landscape.
Founded in 2022 by Meriem Benabad, Samer Choumar, and Youssef Ait-Haddouch, Z has positioned itself as a transformative B2B marketplace aimed at revitalizing traditional trade in Morocco, where 85% of the FMCG market remains reliant on traditional retail channels. The platform enables retailers and brands to directly connect with consumers, empowering small businesses to remain competitive in a rapidly evolving market. Since its inception, Z has served over 15,000 active retailers and facilitated over 800,000 orders, showcasing its potential to scale across Morocco and Africa.
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The startup’s trajectory mirrors that of other successful Moroccan platforms, such as Chari, which focuses on embedded financing within the FMCG sector. Chari’s substantial fundraising milestones, including $5 million in a seed round and $1 million from Orange Ventures, highlight the growing momentum within Morocco’s retail-tech ecosystem, driven by startups digitizing traditional commerce and empowering small businesses.
“This funding is a pivotal moment for Z,” co-founder Samer Choumar shared. “Our goal is to bring cutting-edge solutions to traditional retail while unlocking growth for small businesses across Morocco and the wider African market.”
With this investment, Z is set to lead the digital transformation of traditional retail in Morocco, further establishing the country as a hub for innovative B2B solutions.
